We don't need to. We get lots of traffic, we advertise extensively and have a serious reputation to protect, and it is also illegal to do so. We accept listings in good faith but we cannot authenticate them beyond a certain point we do check incoming subscriptions very carefully indeed.. We are registered with the Data Protection Registrar and take our responsibilities very seriously.

Whilst it is true that more men register on the site than women at a ratio of around 6:1 many of the men never progress to becoming paid premium members whilst all women who join have membership automatically. This gives a very even balance of men and women  sometimes even more women then men in certain ages and areas.

Really simple! As a male user you register as a free member and you are sent an activation code that you type in just once to register and prevent spam applications. You are then free to write a profile and upload a photo that other users can see. You can, of course, restrict the visibility of your photo to just selected favourite users. You are then allowed to search and browse our listings to your heart's content and even send winks to women who catch your eye. You may hot list profiles so that you keep track of them in your main menu. If you wish to send or accept mail from women users you will need to upgrade your membership and pay a subscription. You may choose a subscription period from 2 months to Lifetime and pay online with a credit/debit card using Worldpay (the leading payment processor) or by PAYPAL (part of the e-bay organisation). You also have the option to send a cheque/postal order or cash (recorded delivery) to our office LINKS suite 404 Albany House 324 Regent st London W1B 6HH. You may also pass by in person to leave payments with our friendly staff, but please phone first 0207 580 4242 so we can expect your visit.

Good question.  I monitor our site 24 hrs a day and we get hundreds of users per day but they typically are in and out in 10 minutes.  They check mail and send replies and vanish.  Using an extramarital dating site is a very discreet thing for married people.  It is different if you are single or maybe even a 'semi-professional' Then it is, of course, easier to while away the hours.  The vast majority of our users are married/attached and are in no position to boost our online user list.

If you have any problems are concerns on the operation of the system send us an email david@lovinglinks.co.uk and we will try to fix it quickly and easily. If the problem requires more help then we can discuss it on the phone or by our live support messenger.

It is very easy to set up a web site, give it a sexy name and put up a few tempting pictures and hope for the best . It is also very easy for new sites to pay for search engine listings so that they appear when you type in keywords in google and yahoo etc. Loving links has been in business since 1994 and online since 1997. We are the leading brand in extramarital dating. We advertise every week in the Saturday Guardian TV Guide, we are in every issue of Private Eye and we use various women's magazines like New Woman and EVE to promote regularly to the female market. We have regular coverage in press, radio and TV. We are the first place that media researchers come to when they really want the inside story on extramarital dating. This means we reach an audience of users that newbie sites have no hope of reaching. Another compelling reason to use us is that we publish a phone contact number so that you can actually call and discuss this with a human being ? 08456 440 919  is our direct office line. Try having a reassuring chat with one of our competitors.

We offer a range of secure and discreet payment methods.  Our main credit card network is Worldpay (RBS) and payments to us show as WP-Links.  If you pay through Paypal it shows as either David Miller or Paypal payment.  Alternatively you may pay over the phone and we will bill thru our associated company DRM Kensington Ltd.  If you really wish to cover your tracks we can accept postal orders and cash (see our subscription page for details).

Our site is optimised to work with Internet explorer 7.0 on a windows computer it will, however, work on many other platforms.   We have tested the site with varying degrees of success on a range of mobile devices.  We know that it will work on Windows mobile 5.0 on a pocket P.C, it works perfectly on I-Phone, it also runs fine on the latest blackberries and we have tested it on a selection of Nokia phones.   There is a always some variation in functionality and you may need to fiddle a bit to receive and send mail but the site does work suprisingly well on a lot of different formats.  For perfect performance we do recommend a windows P.C running I.E or Firefox.

Please read the corresponding article which talks about different ways of solving this problem.

Your account may be suspended, cancelled or deleted without prior notice if you are found violating our User Agreement. Examples of such violations include spamming, suspicious activities, including email or telephone contact information in your profile, use of a stolen credit card, harassing other members, offering sex for money, advertising other services, or other abuses.

This can happen for 2 reasons.  Firstly we may have deleted the user if we discovered that they were a 'scammer'.  This sometimes happens when a woman joins the site and sends unsolicited business proposals often referred to as Nigerian spam.   Secondly a user may have an urgent need to remove themselves from the site.  In either case it will remove all trace of them from your inbox.

Our bulletin board (BB) is a very long established discussion area that is quite separate from the main dating site. People do use both but many BB users prefer the discussion/cerebral spirit of the BB and often refer to the dating site as 'The Darkside' . The BB is home to many long-term established extramarital partnerships and has a very community type feel to it. Newbies are welcomed but it takes a while to get accepted. The flirting protocol is quite different from the main site and if you senda message to a female user on the BB if 'she is up for it' you will get short shrift and a cyber slap :) If you wish to use the BB you need to register seperately since it is a different database from the main site and the passwords and ID's are not interchangeable. If you subscribe to the main dating site you will get membership on the BB otherwise we charge £12.00 per month just for that.

We organise 2 main parties each year in Central London, April and November, where we attract up to 100 guests of all ages. The mix is good between the sexes and the atmosphere is always friendly and welcoming. If you are a woman coming on her own we have a team of greeters to make you feel especially comfortable. Links parties are promoted regularly from our forum.

No. We DO NOT offer refunds. All sales are final and there are no exceptions. The purpose of the FREE trial is for you to test run our website. So, please be absolutely sure before you pay us for a Premium membership. Once you pay for an upgrade there will be no refunds.

Our credit card processing company (World Pay and Paypal) charge us a commission on all transactions (sales or refund). Since we have to pay them for each sale, and again for each refund, we will lose more money if we were to issue refunds. As such, we have a NO REFUND policy. We do allow you to try out our website for FREE, that way you can be sure before you buy.You may also call our office to discuss our services before purchase.  But we will not issue a REFUND once you have purchased an upgrade. There are NO EXCEPTIONS to this policy.