Well, here I am in sunny Florida except it wasn’t sunny yesterday it was pissing down with rain.  The Miami streets were deep in rainwater and I actually had to  buy an umbrella – I really should have packed one but the forecast looked sunny the other day.  I’m here to visit the IDATE internet dating conference which starts tomorrow.  I will blog here on apects of the show and trends that I hear about that might affect the extramarital dating scene.  Be back soon, I’m off to the pool.

Next weekend it’s off to sunny Miami for the annual dating site shindig I-DATE.  It’s got nothing to do with the weather of course, I’m going there for meetings with my software developers who are main sponsors of the event.  I’m sure we will be so involved in computer code that we won’t have a moment to chill out and enjoy Florida.  It should be a great show and I hope I will learn a lot of new stuff to make our site as interesting and helpful as I possibly can.  That’s the thing with technology, you’ve just got to keep up with it and software platforms keep on changing.  The worst is the different browsers – we always recommend Firefox on PC’s and Safari on Macs they just seem to work better that way.

I’m just going off to relax and read all about Nadine Norrris’s little affair with a married guy which I will comment on tomorrow.

Imagine you have signed up on Match.com or Guardian soulmates passing yourself off as a single.  You do a bit of flirting and get up close and personal with a willing single.  Suppose she/he could go online and instantly check whether or not you were really single or just another married guy on the make.  Well this is what the Chinese authorities are doing to stop infidelity and bigamy.  We add China to our list of countries where adulterers should tread carefully.

Apparently this is the busiest adultery week of the year and here at Loving Links we have certainly found this to be the case.  We have had record sign ups and we expect our site to grow well through 2011 in spite of the extraordinary amount of competition in the marketplace.  It doesnt seem to be working too well for free sites, I had a glance at loveisthebug site and it was almost devoid of users, there were only half a dozen women in London and only a few more men. This just goes to show that people are prepared to jon paid sites if the quality is high like here at loving links.   We are busy improving all aspects of our site and we recently upgraded our servers and are making major changes in our forum area.  We will keep you advised on all important changes as they happen.